The problem
After a webinar you are left with a video, raw platform spreadsheets, audience questions with no answer, and no follow-up communication. The investment is made and the return never arrives.
What we did
We prepared two deliverables. The newsletter, in three different HTML versions — one for the sending platform, one Gmail-safe, one generic — because the same code breaks in different ways in every mail client.
And a webinar report built on the platform’s raw data: registrations, attendance, retention, and the audience questions grouped by topic, so the client knows what worked and what to follow up on.
The outcome
The follow-up went out the same day, and the client could see in numbers what worked in their webinar. Attendance landed above the average for the format.
Built with
- Email HTML (3 versions)
- Platform data analysis
- Web report
