The problem
Centro Multimedia runs communications for several livestock companies. Auctions lived in spreadsheets, reminders in someone’s head, and the artwork was scattered across Drive folders. Every request started with a search.
What we did
We built a dashboard with four modules: auctions (a per-client event calendar that syncs itself), reminders (automatic alerts on what to publish and when), AI flyers (artwork generation), and WhatsApp bot administration. Underneath, scheduled jobs sync the client’s event calendar and fire the reminders with nobody pressing a button.
We added video generation and audio transcription to turn meetings into text. The project did not start here: first we solved the flow with cheap automations — Make scenarios and a script on the client’s own spreadsheet — and only once the volume justified it did we build the dashboard on top of that already-validated logic.
The outcome
A single screen replaced spreadsheets, folders and memory. Not one auction has been late to social media since it went live.
Built with
- Next.js
- Scheduled jobs
- Image, video and audio AI
- Google Sheets
This case is part of Custom Systems
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